P.'s Vids: "If U Only" - Chester Gregory



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PMG colleague Chester Gregory hits us with another music video, this time giving us a visual aide for his recently released acoustic version of "If U Only," originally from his latest album, "In Search Of High Love." With the concept of the modern day Urban Pop music video being over a quarter of a century old - I use M.J.'s "Thriller" as a marker, I'm sure you would too - simple ideas like running the cinema footage in reverse to reveal the storyline from its conclusion backwards seem almost vintage in nature. However, such a technique has proven to be a timeless & provocative way to keep the viewer guessing the outcome of the protagonist, in this case, our friend Chester. A beautiful female love interest and a few clever product placements help to round out this poignant depiction of a relationship gone wrong.

To download this song as well as the "If U Only" Mixtape, Click Here. Be sure to follow Chester on Twitter @ChesterGregory.

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