Before I recap & review, let me first congratulate my homies Jermel McWilliams, Jeremy Copeland, and several other colleagues on booking this video with Bey, it is a continued encouragement to see talented, hard-working folks doing their thing. With this said, I was expecting a more spectacular return from Mrs. Knowles-Carter video-wise. While the choreography is certainly fun & feisty, I'm not sure if we're supposed to focus solely on the Mad Max references & colorful fashion, or the overlying idea of feminist militarism superseding the male-dominated landscape. It seems like there's too much of everything going on, with not enough focus on a main idea; everyone looks great, and the cinematography is exceptional, but I feel no draw to the visuals, and even Beyonce's more "avant-garde" fashion choices aren't hitting like they could have if this had been released several years ago (ex: we've already seen metallic and angular eclectic pieces & footwear thanks to Gaga, McQueen, and Rihanna - that outfit is late). Simply put, "Run The World" will certainly generate some buzz for whatever project Beyonce decides to put out next, but she'll have to come harder if she's trying to make a statement and not just be part of the female Urban-Pop lineup.